While the bamboo market is a booming industry, it is also a very challenging one to navigate due to the overwhelming amount of competitors in the space. Misguided attention, let alone missed attention, can prove to be very costly. Sweet Bamboo challenged us with creating buzz and awareness so that we could build a thriving community that was both organic and engaged–all while increasing revenue.

Our approach was to have an omnipresence throughout their forward facing digital sales channels. This meant restructuring Sweet Bamboo’s marketing strategy and communication style via email marketing, paid + organic social media, and their website.

Our tip to tail analysis included a CRO overhaul of their website to improve user experience, a grassroots approach to building an online community using social creators and product seeding, and a new approach to email marketing that emphasized a healthy communication cadence and targeted list segmentation.