Dermaquest
We Increased Dermaquest’s Revenue By 59% In 3 Months Via Email Marketing
Dermaquest is a professional skincare brand that has dedicated the last 2 decades to harnessing the power of advanced chemistry to fundamentally improve the look and health of the skin.
Dermaquest noticed consumer attention had shifted to other non-traditional formats such as social media and other online sales channels. While they had a healthy roster of B2B clients, they needed to pivot and expand their direct to consumer presence.
We identified a major sales channel that wasn’t being utilized to its full potential. Email marketing. Within 3 months, we had filled the missing gaps within their communication strategy, updated their email cadence, and established different segmentation strategies to target customers according to their needs.
RESULTS
In 3 months, we increased their sales 59%, their average order value by 35%, and their monthly returning customer rate by 17%. Dermaquest quickly re-established themselves as a force in the skincare community with thousands of direct to consumer customers and B2B professionals trusting their expertise and knowledge in the space.
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