1212 Gateway
We Sold $1M+ in 30 minutes.
1212 Gateway is a DTC skincare brand that was looking for a way to disrupt the already crowded beauty industry.
The beauty industry has many players in the space, therefore making it very difficult to be seen as a new brand – let alone be accepted by new customers. 1212 Gateway was looking to leverage the face of their brand, Catherine McBroom, to translate her social following into a loyal community that embraced the brand with open hands.
Our approach was to focus on educating the potential customers on our product line so that they felt informed and empowered to make the right decision for themselves.
RESULTS
Garnering the attention of Catherine McBroom’s audience was achieved through varying short form content that revealed the product line in different formats. However, the true connection that turned her fans into purchasing customers was created through consistent communication that explained how and why her products were not only beneficial to your skin health, but functional in everyday life.
The goal was to over-communicate the functionality of the products so that by the time we were ready to launch, analysis paralysis was not an option.
In less than 30 minutes, we generated over $1M+ in revenue and sold out our first collection. Attention was our currency and people were in line to be a part of the hype. We went on to systematically “drop” restocks which generated multiple 7 figures throughout the following quarters.
Sweet Bamboo
